About Spada

We are a digital agency
specialised in social media.

This means that we care about people - a little more
than most
- and we deeply understand that business
success only comes from great relationships between
human beings, no matter the size of the business.

One thing people absolutely love is stories. And how
better to tell the story of your brand in this day and age
than through the wide reach of social channels?

Driven by this belief we consistently excel at
implementing effective online campaigns aimed at
converting your brand story into a legend.

We like meeting new people and hearing their story so
don’t hesitate to write to us at hello@agentiaspada.ro
trusting that everything will be OK.

Services

Click on any of the services
below to find out more

social media strategy
community management
blogger outreach campaigns
copywriting
web development
graphics
PPC
SEO
email marketing
the
results
˅

Social Media Strategy

In order to have a strategy, you need to see the big picture. Defining objectives, analysing your competitors, choosing the best Social Media channels for your business, setting up budgets and distributing resources, while coming up with the most creative ideas for promoting your products or services, all of these can be a tough choice sometimes. That's why you just need to give us a call.

We'll take care of your business. :)

Community management

Connecting people has always been our thing. We create from scratch Facebook, Instagram, Twitter, LinkedIn and blog communities, based on business know-how, including a long term editorial plan and other actions that can increase your community and make its fans more engaged. With the ultimate goal of delivering measuring results.

Blogger outreach campaigns

Blogging campaigns are one of our specialities. From 2011 – when we launched – until now, we have had over 100 campaigns on blogs. We know the bloggers, most of us are our friends. We know what works on a blog and what doesn't. From lead generation, increasing the sales or improving your brand's image, to traffic and SEO goals, blogging campaigns might be the best solution for you, if there are managed and implemented by someone with experience and the right skills.

Copywriting

Yes, sometimes, words can make a difference. The clever Tweet at the right time or that storytelling update on Facebook are those “little” things that could get you on top. Landing pages, websites, company blogs, brochures or Newsletters, are empty spaces without the right words. We are here to help you write the perfect speech!

Web Development

Whether we are talking about solving some unexpected problems with your already existent website or building a new one from scratch, our team and its expertise will guarantee you the desired results, on time and on budget. Oh, and by the way, landing pages are our specialty! From UX to design and coding. Just give us an email and we shall get down to business.

Graphics

“Looking good” is not just a person's attribute. A website wireframe and design, a smart logo, an interactive design application, some appealing fonts or a refined visual are part of the overall image of a brand. And you want your brand to look good, right? Just give us a brief and we will come up with the graphics that will suit your company's values or your product/service's specifications.

PPC (Pay Per Click) Campaigns

Pay Per Click campaigns are one of the most practical online marketing models, when it comes to sending traffic to your website. But now comes the question: what kind of traffic? is it relevant for my business? how much will it cost me? how much will it sell? You see, we are here to answer all your questions and, of course, to create the most efficient PPC campaigns, in terms of budget and objectives.

SEO

Nowadays, when people have access to thousands of products and services, it is not enough having a well-designed website or impeccable tastes, but being more visible in the search engines' results, in order for your business to function and grow. No one says it's going to be easy, but we are neither saying it is impossible. We can deliver custom SEO campaigns as part of your online marketing strategy. Take the first step and write us at hello@agentiaspada.ro and we will get in touch with you in no time.

Email marketing

When done correctly, email marketing campaigns have many advantages: higher response rate, higher trackable return of investment, better insights and relevant databases to which to direct your commercial message. Just tell us what your objective is and we will find the best solution to reach it.

Clients we've worked for

Pool Party @Greaca Domain

A real oasis of peace and relaxation, Greaca Domain, a 5 stars resort, situated near Bucharest, needed more attention. We had to do something to promote the location during the summer season and to attract a younger public. So we came up with a blogging campaign. We named it ”Pool Party @Greaca Domain”. We invited 13 bloggers, who enthusiastically accepted our proposal, excited by the opportunity of spending some quality time far from the hectic city and eager to discover the old Greaca mansion.

The party lasted for two days and involved outdoor activities, like ping pong or lawn tennis, relaxing by the pool, taking long walks and discovering the Mediterranean cuisine. Meanwhile, the bloggers shared on their personal Facebook and/or Twitter pages impressions from the ”mini-holiday”, posts that created awareness about the Greaca Domain and about their activities.

To sum it up, the campaign generated 10 articles on 10 Romanian blogs, over 700 recommendations on social media platforms and five times more people (clients) than usual who visited Greaca Domain for the next two weekends.

Your holiday with TUI Travel Center

7 out of 10 people regularly post holidays pictures, and airports are among the most popular checked-in places on Facebook. So we came up with a new idea: creating an app that will show people what updates they would post if they were travelling to exotic places, like the Caribbean Islands or Seychelles, or to popular cities, like Prague or Paris.

We automatically generated a customized video for each person, taking into consideration their destination and the way they like to travel: with their better half, with their family or alone. The ones involved received the video by e-mail, along with a travel voucher.

After only a month, we collected over 1 500 email addresses, over 14 000 new fans and we have reached 1 248 000 people.

How would you propose to her?

We had a client - Teilor Jewelry Shop. We had an objective – promoting their engagement rings collection. So we targeted our audience – men that are in a relationship, but who are not married. Yet.

How did we do it? We built a Facebook app that evaluated your type of personality and based on your answers, created a very original marriage proposal. After completing the test, the app redirected visitors to the website, straight to the engagement rings collection.

The traffic was generated from many sources, including a blogging campaign (with bloggers like Andreea and Cabral Ibaka or Julius Constantinescu involved) and Facebook Ads.

Results? Over 3000 unique visitors for the website, over 6000 users for the app, over 2500 people that subscribed to the newsletter and 9 free articles that created awareness, both in the press and in the blogosphere.

Pick N Dazzle – we pick, you dazzle

We all agree that beauty is something that changes with time, but taking care of yourself never hurt anybody. At the same time, it’s surely hard to keep up with all the beauty products that pop on the market each day.

But when you have Pick N Dazzle, things get easier; basically, it’s about a consulting service, through which you receive advice from beauty experts that monthly send you a beauty box with products suitable for you, based on a beauty profile that you can complete here. And when they launched their services in Romania, we were the ones who promoted them.

Our main objective was creating awareness. During a month, we chose 8 blogs, including Simona Tache, Elena Ciric, Adela Dan, Aleka Sarah Vladareanu and we started our campaign.

The results speak for themselves: 19 articles, 507 favourable comments, 487 recommendations on Facebook and Twitter, 108 821 visitors for the campaign and 258 319 views.

Do you want a beautiful and healthy smile?

A healthy smile means a beautiful smile and we truly believe that everyone deserves it; so when Clarodent asked for our help, we were more than delighted to work with them, by creating a landing page and a Cost Per Click Campaign on Facebook.

We searched and came up with a date base of people based in Bucharest and in need of straightening their teeth using braces. Because testimonials are among the best ways to motivate people, the landing page gathered a couple of successful stories from former patients. As for the Facebook Campaign, every new user that came from Facebook was given a free consultation and a 100 euros voucher for the treatment.

After a month in which the ads were displayed especially to women, aged 25 to 35 years, from Bucharest, 130 people registered, from which 10 went to the cabinet during the campaign and another 64 made an appointment for their first consultation.

the
people
˅
KEY PEOPLEat spada

The Team

At Spada, our core belief is that people are key to everything and are the driving factor behind social media and technology.

If you’ll be working with us you’ll meet at least one of these folks. It just makes sense putting a face and a few words next to a name.To get to know them better, we’ve also included 3 main skills they’re most proud of.

Now it’s your turn to ...

say
hello
˅
Daniel Rotarustrategy & new business
I planned and ran online marketing strategies for key accounts, some of the biggest marketing spenders in the country. I also served as subject matter expert for over 70 social media & online campaigns. business acumen
social media strategy
online marketing
Cătălina Ionescusenior account manager
My responsibility is to quickly understand each client's goal then build the most effective project (a website, a landing page, a Facebook App or a CPC campaign), offering ideas and ensuring that it runs smoothly, on time and on budget. It can be a creative role but it is also very much about relationship building. project management
analytical thinking
creativity
Andrei Roșcageneral manager
Entrepreneur since the age of 17, I founded over 15 projects and 7 companies, in 3 different industries. Made some of them work, and learned the hell out of the others. Passionate about psychology and people. On a mission to build the perfect system. strategy
coaching
sales
Cătălina Cocasenior account manager
They say you can't use up creativity, the more you use, the more you have. I make sure that every request from a brief turns into a smart and creative idea, turning your campaign into a future case study. Besides storytelling and copywriting I also like people. A lot. Thus, community management is another thing I master. copywriting
communication
project management

Contact & Coffee

If you’d like to work together, prospect or simply want to meet and have a chat please get in touch via these options.

Our people will call your people and we’ll do lunch. Well, actually, it will probably be a coffee or black tea and there’s really no need for other people. We get personal.

Don’t hesitate, we’re friendly, promise.

Dare! :)

Connect on
Facebook or LinkedIn
˄
go to
top
phone
+40 736 638 115
Spectrum Business Center
5th Floor, Mihai Bravu 62A

Subscribe to our monthly newsletter

About Spada

We are a digital agency
specialised in social media.

This means that we care about people - a little more than most - and we deeply understand that business success only comes from great relationships between human beings, no matter the size of the business.

One thing people absolutely love is stories. And how better to tell the story of your brand in this day and age than through the wide reach of social channels?

Driven by this belief we consistently excel at implementing effective online campaigns aimed at converting your brand story into a legend.

We like meeting new people and hearing their story so don’t hesitate to write to us at hello@agentiaspada.ro trusting that everything will be OK.

INDUSTRIES

we've worked for

Services

Click on any of the services below to find out more.

social media strategy
community management
blogger outreach campaigns
copywriting
web development
graphics
PPC
SEO
email marketing

Services

Social Media Strategy

< go back

In order to have a strategy, you need to see the big picture. Defining objectives, analysing your competitors, choosing the best Social Media channels for your business, setting up budgets and distributing resources, while coming up with the most creative ideas for promoting your products or services, all of these can be a tough choice sometimes. That's why you just need to give us a call.

We'll take care of your business. :)

Services

Community Management

< go back

Connecting people has always been our thing. We create from scratch Facebook, Instagram, Twitter, LinkedIn and blog communities, based on business know-how, including a long term editorial plan and other actions that can increase your community and make its fans more engaged. With the ultimate goal of delivering measuring results.

Services

Blogger Outreach Campaigns

< go back

Blogging campaigns are one of our specialities. From 2011 – when we launched – until now, we have had over 100 campaigns on blogs. We know the bloggers, most of us are our friends. We know what works on a blog and what doesn't. From lead generation, increasing the sales or improving your brand's image, to traffic and SEO goals, blogging campaigns might be the best solution for you, if there are managed and implemented by someone with experience and the right skills.

Services

Copywriting

< go back

Yes, sometimes, words can make a difference. The clever Tweet at the right time or that storytelling update on Facebook are those “little” things that could get you on top. Landing pages, websites, company blogs, brochures or Newsletters, are empty spaces without the right words. We are here to help you write the perfect speech!

Services

Web Development

< go back

Whether we are talking about solving some unexpected problems with your already existent website or building a new one from scratch, our team and its expertise will guarantee you the desired results, on time and on budget. Oh, and by the way, landing pages are our specialty! From UX to design and coding. Just give us an email and we shall get down to business.

Services

Graphics

< go back

“Looking good” is not just a person's attribute. A website wireframe and design, a smart logo, an interactive design application, some appealing fonts or a refined visual are part of the overall image of a brand. And you want your brand to look good, right? Just give us a brief and we will come up with the graphics that will suit your company's values or your product/service's specifications.

Services

PPC (Pay Per Click) Campaigns

< go back

Pay Per Click campaigns are one of the most practical online marketing models, when it comes to sending traffic to your website. But now comes the question: what kind of traffic? is it relevant for my business? how much will it cost me? how much will it sell? You see, we are here to answer all your questions and, of course, to create the most efficient PPC campaigns, in terms of budget and objectives.

Services

SEO (Seache Engine Optiomization)

< go back

Nowadays, when people have access to thousands of products and services, it is not enough having a well-designed website or impeccable tastes, but being more visible in the search engines' results, in order for your business to function and grow. No one says it's going to be easy, but we are neither saying it is impossible. We can deliver custom SEO campaigns as part of your online marketing strategy. Take the first step and write us at hello@agentiaspada.ro and we will get in touch with you in no time.

Services

Email Marketing

< go back

When done correctly, email marketing campaigns have many advantages: higher response rate, higher trackable return of investment, better insights and relevant databases to which to direct your commercial message. Just tell us what your objective is and we will find the best solution to reach it.

Clients we've
worked for

Pool Party @Greaca Domain

A real oasis of peace and relaxation, Greaca Domain, a 5 stars resort, situated near Bucharest, needed more attention. We had to do something to promote the location during the summer season and to attract a younger public. So we came up with a blogging campaign. We named it ”Pool Party @Greaca Domain”. We invited 13 bloggers, who enthusiastically accepted our proposal, excited by the opportunity of spending some quality time far from the hectic city and eager to discover the old Greaca mansion.

The party lasted for two days and involved outdoor activities, like ping pong or lawn tennis, relaxing by the pool, taking long walks and discovering the Mediterranean cuisine. Meanwhile, the bloggers shared on their personal Facebook and/or Twitter pages impressions from the ”mini-holiday”, posts that created awareness about the Greaca Domain and about their activities.

To sum it up, the campaign generated 10 articles on 10 Romanian blogs, over 700 recommendations on social media platforms and five times more people (clients) than usual who visited Greaca Domain for the next two weekends.

Your holiday with TUI Travel Center

7 out of 10 people regularly post holidays pictures, and airports are among the most popular checked-in places on Facebook. So we came up with a new idea: creating an app that will show people what updates they would post if they were travelling to exotic places, like the Caribbean Islands or Seychelles, or to popular cities, like Prague or Paris.

We automatically generated a customized video for each person, taking into consideration their destination and the way they like to travel: with their better half, with their family or alone. The ones involved received the video by e-mail, along with a travel voucher.

After only a month, we collected over 1 500 email addresses, over 14 000 new fans and we have reached 1 248 000 people.

How would you propose to her?

We had a client - Teilor Jewelry Shop. We had an objective – promoting their engagement rings collection. So we targeted our audience – men that are in a relationship, but who are not married. Yet.

How did we do it? We built a Facebook app that evaluated your type of personality and based on your answers, created a very original marriage proposal. After completing the test, the app redirected visitors to the website, straight to the engagement rings collection.

The traffic was generated from many sources, including a blogging campaign (with bloggers like Andreea and Cabral Ibaka or Julius Constantinescu involved) and Facebook Ads.

Results? Over 3000 unique visitors for the website, over 6000 users for the app, over 2500 people that subscribed to the newsletter and 9 free articles that created awareness, both in the press and in the blogosphere.

Pick N Dazzle – we pick, you dazzle

We all agree that beauty is something that changes with time, but taking care of yourself never hurt anybody. At the same time, it’s surely hard to keep up with all the beauty products that pop on the market each day.

But when you have Pick N Dazzle, things get easier; basically, it’s about a consulting service, through which you receive advice from beauty experts that monthly send you a beauty box with products suitable for you, based on a beauty profile that you can complete here. And when they launched their services in Romania, we were the ones who promoted them.

Our main objective was creating awareness. During a month, we chose 8 blogs, including Simona Tache, Elena Ciric, Adela Dan, Aleka Sarah Vladareanu and we started our campaign.

The results speak for themselves: 19 articles, 507 favourable comments, 487 recommendations on Facebook and Twitter, 108 821 visitors for the campaign and 258 319 views.

Do you want a beautiful and healthy smile?

A healthy smile means a beautiful smile and we truly believe that everyone deserves it; so when Clarodent asked for our help, we were more than delighted to work with them, by creating a landing page and a Cost Per Click Campaign on Facebook.

We searched and came up with a date base of people based in Bucharest and in need of straightening their teeth using braces. Because testimonials are among the best ways to motivate people, the landing page gathered a couple of successful stories from former patients. As for the Facebook Campaign, every new user that came from Facebook was given a free consultation and a 100 euros voucher for the treatment.

After a month in which the ads were displayed especially to women, aged 25 to 35 years, from Bucharest, 130 people registered, from which 10 went to the cabinet during the campaign and another 64 made an appointment for their first consultation.

key people

at spada

DanielRotaru
CătălinaIonescu
AndreiRoșca
CătălinaCoca

The Team

At Spada, our core belief is that people are key to everything behind social media and technology.

If you’ll be working with us you’ll meet at least one of these folks. It just makes sense putting a face and a few words next to a name. Check out their details!
Now it’s your turn to ...

I planned and ran online marketing strategies for key accounts, some of the biggest marketing spenders in the country. I also served as subject matter expert for over 70 social media & online campaigns.
business acumen
social media strategy
online marketing
My responsibility is to quickly understand each client's goal then build the most effective project (a website, a landing page, a Facebook App or a CPC campaign), offering ideas and ensuring that it runs smoothly, on time and on budget. It can be a creative role but it is also very much about relationship building.
project management
analytical thinking
creativity
Entrepreneur since the age of 17, I founded over 15 projects and 7 companies, in 3 different industries. Made some of them work, and learned the hell out of the others. Passionate about psychology and people. On a mission to build the perfect system.
strategy
coaching
sales
They say you can't use up creativity, the more you use, the more you have. I make sure that every request from a brief turns into a smart and creative idea, turning your campaign into a future case study. Besides storytelling and copywriting I also like people. A lot. Thus, community management is another thing I master.
copywriting
communication
project managenent

Contact & Coffee

If you’d like to work together, prospect or simply want to meet and have a chat please get in touch.

Our people will call your people and we’ll do lunch. Well, actually, it will probably be a coffee or black tea and there’s really no need for other people. We get personal. Don’t hesitate, we’re friendly, promise.

Dare! :)

PHONE

+40 736 638 115

E-MAIL

hello@agentiaspada.ro

Spectrum Business Center

5th Floor, Mihai Bravu 62A

Connect on
Facebook or LinkedIn

Subscribe to our newsletter

Copyright © 2015 Spada Digital Media. All rights reserved.